I hope all you lovely people are doing well and enjoying the summer (except in England where there is no Sun!!)
Today I came across some very intriguing news about YSL which I thought you would find interesting. Yves Saint Laurent is changing its name!!
Basically the newly appointed YSL creative director, Hedi Slimane (former creative director of Dior Homme), has been given full creative control over the brand. He has said he wants to modernise the brand and his idea of doing this is by changing the name. :-/
Hedi wants the brand to be known as Saint Laurent Paris rather than Yves Saint Laurent! But fear not as the iconic YSL logo will stay the same....for now.
I really don't know what to make of this, frankly I think its a terrible idea and it will take a very long time for the new name to take, if it will at all. I can't see how the original name would seem old-fashioned it's such a big name in fashion. YSL is known world-wide by pretty much every person, its so big and it seems so strange to call it something else...But I guess they gave this major thought before making the decision. The world of fashion is a weird place don't you think?
At this time a saying comes to mind...if it ain't broke don't fix it! So I'm sorry to say Hedi I think your making a big mistake...but what do I really know! lol
What do you make of the change? Do you like the new name?
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Until next time...keep smiling :-)